Raising Awareness of the BRCA1 Gene With Pink Power

As horse riders, we know the importance of resilience, preparation, and looking after ourselves and our horses. But sometimes, the biggest challenges aren’t on the cross-country course or in the show ring — they’re in our own health. This Breast Cancer Awareness season, we’re proud to support CoppaFeel!, a charity dedicated to raising awareness of breast cancer in young people, by donating 10% of profits from our limited-edition pink products, the Tri-Zone All Sports Boots and Stellar Style. 

Alongside this, we’re working with equestrian influencer Phoebe Scholtens, who bravely shared her personal story of being diagnosed with a BRCA1 gene mutation. After undergoing a preventative double mastectomy and reconstruction, Phoebe is now passionate about spreading awareness of this gene mutation and encouraging others to take action.

Let’s take a closer look at what the BRCA1 gene is, why it matters, and how you can protect yourself and your loved ones.


What is the BRCA1 Gene Mutation?

Everyone has BRCA1 and BRCA2 genes. Their job is to help repair DNA damage and keep cells healthy. But when there is a mutation (a change) in these genes, it increases the risk of developing certain cancers — particularly breast and ovarian cancer.

A BRCA1 mutation doesn’t mean cancer is inevitable, but it does mean your risk is significantly higher than the general population. That’s why awareness and early action are vital.


Why is it Important?

Knowing your genetic risk gives you the power to make informed choices. For women, a BRCA1 mutation can mean:

  • 55 to 72 percent of women with a pathogenic BRCA1 mutation will develop breast cancer in their lifetime (https://www.bcrf.org/about-breast-cancer/brca1/)
  • Other sources say 65 to 79 of them will develop breast cancer before the age of 80 (https://www.macmillan.org.uk/cancer-information-and-support/worried-about-cancer/causes-and-risk-factors/brca1-and-cancer-risks-for-women)
  • 36 to 53 of women with this gene mutation will develop ovarian cancer before the age of 80. (https://www.macmillan.org.uk/cancer-information-and-support/worried-about-cancer/causes-and-risk-factors/brca1-and-cancer-risks-for-women)
  • There are also increased chances of developing cancer at a younger age

For men, BRCA1 mutations also slightly raise the risk of breast cancer and prostate cancer.

Because BRCA1-associated breast cancers tend to develop earlier and sometimes present in more aggressive forms, early awareness and action can make a real difference. Understanding your genetic status can help you take preventive steps and be proactive about your health.

How to Get Diagnosed

Testing for BRCA mutations is usually offered if:

  • You have a strong family history of breast, ovarian, or prostate cancer
  • A close relative has already tested positive for the mutation
  • You or a family member were diagnosed with cancer at a young age

The process typically starts with a GP appointment. You may be referred for genetic counselling, where you’ll discuss your family history and whether testing is right for you.

Genetic testing for BRCA1 (and BRCA2) is typically done via a blood or saliva sample.

It’s important to approach testing with support — emotional, medical, and sometimes familial — because results can impact you and relative. 

What Can Be Done if You’re Diagnosed?

Receiving a positive BRCA1 test result can feel overwhelming, but it is not a diagnosis of cancer — it is a call to proactive decision-making. These are the main strategies usually considered: 

  • Enhanced screening: Regular breast MRI or mammograms starting earlier than usual. Ovarian cancer screening/ultrasounds and monitoring. 
  • Preventive surgery: Options such as mastectomy or removal of ovaries to reduce risk. 
  • Medication: Some treatments can lower the risk of developing breast cancer.
  • Lifestyle choices: While genetics is non-modifiable, factors like maintaining healthy weight, limiting alcohol, staying active, balanced diet, and avoiding smoking can support overall risk reduction and well-being.

Everyone’s journey is different. Phoebe chose to undergo a double mastectomy and reconstruction to reduce her risk — a decision made with strength, courage, and foresight.

Phoebe’s Story

Phoebe Scholtens, an inspiring equestrian influencer, discovered she carried the BRCA1 gene mutation. Facing the risks head-on, she made the bold choice to have a preventative double mastectomy and reconstruction. Her story highlights the importance of awareness, early testing, and taking control of your future health.

By sharing her journey, Phoebe is helping riders and non-riders alike recognise the power of self-advocacy.

How You Can Help

This October and beyond, you can support the cause by choosing from our limited-edition pink products — including the Pink Stellar Style Headcollar. Not only will you look stylish in the saddle, but 10% of profits will go directly to CoppaFeel!, helping fund life-saving awareness campaigns.

If you have a family history of cancer or any concerns, speak to your GP. And don’t forget: regular self-checks are key, no matter your age.

Let’s ride forward with courage, in style, and in pink — for awareness, for support, and for the future.

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