🌸 Supporting Breast Cancer Awareness

10% of profits donated. Shining a light on early detection and support networks.

Breast cancer affects people in every community. Early detection and awareness save lives.

With every Pink Collection product, we donate 10% of profits to breast cancer awareness charities. This is our way of giving back and ensuring your support reaches the people who need it most.

Explore our resources below

1 in 7

women will be diagnosed with breast cancer in their lifetime

Around 2500

people under 40 are diagnosed every year

Nearly 400

men are diagnosed
every year

10% is donated when the following Pink products are purchased

Why Breast Cancer Awareness is Important to Phoebe.

The BRCA1 Gene Mutation

We've collaborated with Phoebe Scholtens on the launch of our new pink Stellar Headcollar. Phoebe was diagnosed with the BRCA1 gene mutation which means there's a much higher likelihood of her developing cancer (namely breast and ovarian cancer, but also others). Raising awareness of this allows others to take steps to identify it and take any precautionary steps where possible.

Useful Reading and Links

CoppaFeel BCA Charity

Their mission is to ensure all breast cancers in young people are diagnosed early and accurately. 

The BRCA1 Gene

BRCA1 mutations increase cancer risk — discover testing, prevention, and awareness to protect your future health.

Pink with Purpose

View and download our handy checklist guide to checking your chest!

Self-Checking for Riders

Why early detection is important, how to check and links to some super important resources.