Make mealtimes and treat time last a little longer with the LickiMat Classic Soother. Its raised brush-tip texture is designed for soft and liquid foods, making it ideal for spreading with wet food, yoghurt, purees and other dog-safe favourites.

The textured surface encourages licking and helps slow down feeding while adding extra enrichment to your dog’s day. It can also be frozen for a longer-lasting treat or used during everyday routines such as grooming and bath time.

Made from food-safe TPR, the Classic Soother measures 20 × 20 cm and is suitable for dogs of all sizes. LickiMat recommends supervising dogs when first introduced to the mat, particularly puppies and dogs that like to chew.

Key benefits

• Encourages licking and enrichment
• Helps slow down feeding
• Ideal for soft and spreadable foods
• Freezer safe and microwave friendly
• 20 × 20 cm
• Food-safe TPR material

JR Pet Products Dog Pastes

A tasty, versatile treat from JR Pet Products, available in Cheese, Herring or Poultry. Each smooth paste comes in a convenient 75g squeeze tube, making it ideal for training, enrichment, lick mats, topping meals or hiding medication.

All three varieties are grain and gluten free, contain no artificial colours or preservatives, and are suitable for puppies from 4 weeks old.

Why we like them:

• Available in three tasty flavours
• Grain and gluten free
• No artificial colours or preservatives
• Great for training, enrichment and rewards
• Ideal for lick mats and meal toppers
• Handy 75g squeeze tube
• Suitable for puppies from 4 weeks old

Cheese Paste

Made with real Edam cheese, carrot and pumpkin for a creamy, mild flavour.

Composition:
Carrots, pumpkin, Edam cheese (8.3%), vegetable fibre, potato starch, vegetable oil.

Analytical constituents:
Crude protein 2.4%, crude fat 8.3%, crude ash 0.2%, crude fibre 0.5%, moisture 80.5%.

Herring Fish Paste

Made with 54% herring and a single animal protein source. Herring is naturally rich in Omega-3.

Composition:
Herring 54%, potato starch, vegetable fibre, vegetable oil, minerals.

Analytical constituents:
Crude protein 8.4%, crude fat 11.1%, crude ash 1.1%, crude fibre 0.3%, moisture 78.8%.

Poultry Meat Paste

Made with 87% poultry, including poultry meat and liver, for a high-meat-content option.

Composition:
Poultry 87% (of which 52% poultry meat, 35% poultry liver), potato starch, vegetable fibre, minerals, parsley (0.1%).

Analytical constituents:
Crude protein 16%, crude fat 13.6%, crude ash 1.5%, crude fibre 1%, moisture 64%.

Feeding Guide

The feeding guide is the same across all three flavours:

Small dogs: up to 1/6 tube per day
Medium dogs: up to 1/4 tube per day
Large dogs: up to 1/2 tube per day

Fresh drinking water should always be available.

LickiMat Classic Buddy

Make mealtimes and treat time more engaging with the LickiMat Classic Buddy. Its distinctive criss-cross texture is designed to hold soft and spreadable foods such as wet food, yoghurt, purees and other dog-safe treats.

The textured surface encourages natural licking behaviour and can help slow down feeding, while turning everyday food and treats into a more enriching activity. It can also be frozen for longer-lasting enrichment or used with a variety of soft foods, supplements and treats.

Made from human-grade, food-safe TPR, the Classic Buddy is lightweight, flexible and measures 20 × 20 cm. It is suitable for dogs of all sizes, with supervision recommended when first introduced.

LickiMat Wobble

Add a little more interaction to mealtimes with the LickiMat Wobble. Its curved bowl shape moves as your dog licks and eats, creating an engaging challenge that can help keep them occupied while slowing down feeding.

The Wobble is reversible, with two textured surfaces to give you more ways to serve your dog’s food and treats. It can be used with soft spreads, wet food, raw food, dry food or liquid foods, and can also be frozen for longer-lasting enrichment.

Made from human-grade, food-safe TPR, the Wobble measures 17 × 17 × 8 cm and is suitable for dogs of all sizes. It is freezer safe, microwave friendly and dishwasher safe. Dogs should be supervised when first introduced.

LickiMat Peanut Butter 4 Dogs is a smooth peanut butter made from roasted peanuts and nothing else.
It’s designed as a complementary treat for dogs and works especially well spread across a LickiMat for enrichment and treat time. It can also be used as a reward or added to homemade dog treats such as biscuits and pupcakes.
With no added sugar, salt, xylitol, preservatives or stabilisers, it offers a simple way to treat your dog using just one ingredient.

LickiMat Classic Riser

Create a more comfortable and stable feeding setup with the LickiMat Classic Riser. Designed to hold Classic and Tuff LickiMats securely in place, the Riser can be adjusted to four different heights to suit your dog and feeding routine.

The recessed mat slot helps keep the LickiMat secure while your dog eats, while non-slip feet help keep the feeder steady on the floor. The four height settings are 8 cm, 14 cm, 20 cm and 26 cm.

Made from a durable composite material, the Riser arrives flat-packed for easy assembly and can be wiped clean with a damp cloth and mild soap. It measures 32 × 30 × 32 cm and is designed for small to medium dogs.